The CLATU Academy is the knowledge and development division of the CLATU Group — exclusively focused on the food, beverage and wine industry. We work with companies that recognise one thing: strategic knowledge, sharp leadership and a well-oriented team are not soft factors. They are competitive advantages. Our formats range from keynote presentations and strategic workshops to hands-on business coaching and corporate training programmes — all designed for decision-makers, managers and teams operating in the F&B sector.

What the Academy Offers

The CLATU Academy does not deliver generic management training. Every format is built around the specific realities of the food or hospitality industry — its market structures, its pressure points, and its people.

• Keynotes & lectures — Current food trends, sustainability, digitalisation, AI in food retail, and the future of food culture. Delivered by experienced industry speakers including TEDx speaker Cyrus Schultz.
• Strategic workshops — HR management, recruiting, employer branding, team building and leadership development, tailored to food and beverage companies.
• Corporate training — Elevating team performance, knowledge transfer and operational competency for F&B organisations of all sizes.
• Business coaching — One-on-one and small-group coaching for founders, managers and executives. Focused on scaling decisions, goal clarity and leadership effectiveness.
• Walk & Talk Workshops — Coaching and facilitated workshops in outdoor settings, combining strategic work with the focus that comes from leaving the office behind.

What You Take Away

Our formats are designed for immediate application — not for filing away after the event.

Keynotes and lectures on quality management, digitalisation, food trends and market development are built for decision-makers, managers, producers and specialists who want fresh perspectives from people who actually know the industry. Concrete examples make the sessions memorable. Most impulses are actionable from day one.

Beyond the sessions themselves, participants consistently report three things: a sharper view of their own market position, access to insider knowledge that would otherwise take years to accumulate, and the motivation that comes from realising others are navigating the same challenges — and finding ways through.

Take care of the people who
take care of your business.

Whatever you deliver, your team is ultimately what you offer the market. The CLATU Academy works with companies that have understood this — and want to act on it before it becomes a problem.

The Academy serves companies across the food, beverage, wine, retail and hospitality sectors — from family-run producers to mid-sized food manufacturers and retail organisations. Our clients come to us when internal development has reached its limits, when a keynote needs to do more than fill a time slot, or when a leadership team needs an outside perspective to move forward.

We work in German, English and French.