FOOD AND WINE CULTURE (FAWC) is the consulting arm of the CLATU Group — and one of Germany’s most experienced F&B consultancies. Since 1995, we have supported producers, retailers, importers and exporters across Europe with strategic consulting, market entry, retail listing, product development and export growth. Our team of 35 specialists covers the entire food value chain, from production and certification to key account management and internationalisation. Food Consulting Germany CLATU.

What We Do

FAWC focuses exclusively on the food, beverage and wine industry. The reason clients bring us in is rarely a lack of internal resources — it’s a lack of market access, regulatory clarity, or retail relationships that take years to build. That’s what we provide. Our consulting services cover:

• Market entry & retail listing — Germany, Austria, Switzerland, France, Italy, Netherlands and the UK
• Export consulting — Strategy, compliance, certifications (IFS, BRC, HACCP, EU Organic) and distributor selection
• Product development & innovation — Trend scouting, range planning, NPD support
• Key account management — Direct access to buyers at REWE, EDEKA, ALDI, LIDL, Carrefour and Tesco
• Market studies & business intelligence — Consumer research, competitor analysis, SWOT, market sizing
• Sustainability & compliance — CSRD, EUDR, packaging regulation (PPWR), ESG strategy
• Digitalisation & AI — Supply chain optimisation, D2C strategies, product traceability

Our Track Record

Thirty years in the food business produce numbers that speak for themselves:

• 500+ successful projects since 1995
• 67% retail listing success rate — vs. 12% industry average
• 94% IFS/BRC first-audit pass rate — vs. 67% industry average
• A consistent track record of measurable revenue impact across seven European markets
• Thirty years without a single client relationship ending in market failure — a record built on preparation, not luck

Who We Work With

Our clients come from every segment of the food and beverage industry:

Producers and manufacturers — organic, conventional, premium and private label. Importers and exporters — especially international brands from the US, UK, Australia and Asia entering German and European retail. Retailers and buying teams seeking category expertise and business intelligence. Food startups at the pre-revenue or growth stage entering their first retail shelf.

We advise in German, English, Spanish and French.