The CLATU^® Group  is a boutique advisory firm and trusted partner to decision-makers in the food, beverage and hospitality industries.

Across six European markets and over three decades, we have helped shape strategies, elevate customer experiences and build businesses that combine commercial performance with long-term responsibility. Founded by Cyrus Schultz, CLATU has evolved over more than 30 years into a focused, multi-entity group.
Each business unit operates as an independent, highly specialised advisory platform — deliberately lean, expert-led and closely connected to the market.
Our headquarters are in Heidelberg, complemented by affiliated offices in key European cities and established partnerships in Austria, Switzerland, France, the United Kingdom and the Netherlands. We are currently expanding our partner network in Portugal and across Scandinavia.

CLATU contributes a lot to make the F&B industry – and our everyday lives – better.
We cover the following business areas:

We place a premium on respect, fairness, trust and quality – working together to achieve our aspirations. From analysis and strategic consulting to coaching and counseling we create unique customer experiences, challenge the status quo and champion people, teams and products.

CLATU’s purpose is ‘Changing the Food Industry for Good’, which means that whatever food or hospitality business we work in, we try to make it better. Whether that’s a better customer experience, better working conditions, or making things better for communities and the environment. Businesses should be a force for good in the world.

Our main activities are:

• Strategic Management Consulting
• Coaching and Workshops
• Lectures, Keynotes and Conferences
• Market Studies and Research
• International Sales and Growth
• Branding, Marketing and Communication
• Hotel / Resort Mystery Shopping Programs

We have specialized exclusively in the following sectors: Food, beverages, wine, organic farming, gastronomy, catering, retail, hotel industry and travel. We define success not only by advising companies on their business strategy, new product development and growth, but also by the long-term value we create through our work for people, society and the planet.