What makes us Clatu?

The Clatu group is a European consulting network founded by Cyrus Schultz, a German entrepreneur, strategist, author and keynote speaker – and built up in more than 30 years to its current structure. The different business units are run as small, specialized boutique consultancies. The head office is in Heidelberg, Germany, with affiliated offices in all major cities. Our expert team has over 100 years collective experience in the F&B industry.

We place a premium on respect, fairness, trust and quality – working together to achieve our aspirations. From analysis and strategic consulting to coaching and counseling we create unique customer experiences, challenge the status quo and champion people, teams and products. For three decades our purpose is to change food, beverage, travel and hospitality business for good.

The Clatu branded businesses span multiple sectors

Our main activities are:

  • Strategic Management Consulting
  • Coaching and Workshops
  • Lectures, Keynotes and Conferences
  • Market Studies and Research
  • International Sales and Growth
  • Branding, Marketing and Communication
  • Hotel / Resort Mystery Shopping Programs

We have specialized exclusively in the following sectors: Food, beverages, wine, organic farming, gastronomy, catering, retail, hotel industry and travel. We define success not only by advising companies on their business strategy, new product development and growth, but also by the long-term value we create through our work for people, society and the planet.